Rinky Takker — Brew & Build. Creative Director.

• Leading creative strategy, concept development, and art direction across integrated brand mandates, digital campaigns, social media, films, OOH, and experiential communication.
• Lead campaigns from brief and strategic thinking through concept, visual direction, and final execution.
• Develop integrated campaign platforms that translate consistently across multiple consumer touchpoints.
• Lead and mentor multidisciplinary creative teams across art, design, copy and content.
• Partner with strategy, servicing, digital and production teams to turn business challenges into strong creative solutions.
• Drive new-business pitches, campaign narratives, creative presentations and client-facing storytelling.
• Oversee visual identities, key visuals, films, social-first content, OOH and integrated campaign ecosystems.
• Introduce AI-assisted workflows into ideation, visualisation, prototyping and creative development to improve speed while expanding creative possibilities.
• Maintain creative quality and brand consistency across high-volume and high-visibility mandates.
• Contribute to award-winning work while continuously pushing teams towards stronger ideas, sharper craft and more culturally relevant communication.

Interactive Creative Direction · Creative Services

• Worked with Hakuhodo India, on the AGL payroll, handling creative mandates for Maruti Suzuki and NEXA.
• Worked extensively on creative communication for Maruti Suzuki and NEXA across brand and campaign requirements.
• Developed campaign concepts, visual directions and brand-led communication across multiple consumer touchpoints.
• Collaborated closely with the Hakuhodo creative and account teams to translate brand briefs into strong, consumer-facing creative solutions.
• Contributed to high-visibility automotive campaigns while maintaining the distinct visual and communication language of both Maruti Suzuki and NEXA.
• Worked across conceptualisation, art direction, campaign adaptations and day-to-day brand communication.

• Worked across integrated communications, digital, and brand storytelling, bringing a strong creative lens to reputation-led and consumer-facing campaigns.
• Led creative conceptualisation and art direction across integrated, digital and social-first campaigns.
• Transformed communication and business briefs into strong campaign ideas, visual narratives and engaging brand stories.
• Worked closely with strategy, PR, digital and client servicing teams to build ideas that worked across earned, owned and digital platforms.
• Developed campaign identities, key visuals, social content, digital activations and communication-led creative solutions.
• Contributed to new-business pitches through campaign thinking, creative strategy, visual direction and pitch presentations.
• Managed projects from brief to final execution while maintaining creative quality, brand consistency and timelines.
• Collaborated across teams to create culturally relevant, topical and purpose-led communication for diverse brands.
• Helped bring an advertising and design-led approach to integrated communications and reputation-building mandates.